Spearheading the future of fashion e-commerce, GENERA LABS is harnessing the power of AI to help brands elevate their digital product representation. Targetting the next generation of fashion consumers — the digi-savvy Gen Alpha, Gen Z and early-millennials — GENERA LABS’ award-winning, digital customisation engine offers innovative, seamless integrations of 360° digital fitting room experiences with AI and AR try-ons. Their customisation plug-ins for on-demand manufacturing alongside a revolutionary approach to digital sampling, allow brands to test collections before rolling them out, optimising production and limit their negative environmental footprint.
How this year’s shaped up
With the public beta launch of the customisation engine in 2023, GENERA LABS has enjoyed high levels of interest from brands and technology partners alike. On its release, digital creatives made over 100,000 virtual outfits, resulting in a dedicated, early adopter community, and pilots with renowned brands. As a young female founder, Lili Eva Bartha has been inspiring the next generation of digital innovators and creatives, by delivering compelling talks and demonstrations across Europe as an advocate for the CreaTech talent pipeline.
2023 / 2024 Highlights
- High levels of media coverage for the launch of GENERA STUDIO, including Forbes, Jing Daily, Hackernoon.
- The launch of successful campaigns with Vogue, Digital Fashion Week, Epic Games, Camera Nazionale della Moda Italiana, and Royal College of Art.
- Lilli was chosen as one of the top female founders building the Metaverse by FOV ventures.
Appearances as a guest exhibitor and speaker at Microsoft Reactor, Peckham Digital Festival, Techstars London, Future Fashion Factory, Fashion District Festival, Milan Fashion Week, Digital Fashion Week London, Generative AI Conference, Augmented World Expo EU 2023, New Codes Summit, Global XR Conference, Immersive Tech Week.
- Chosen as a finalist for WOW Dubai`s Startup Competition, Augmented World Expo’s Startup Competition and IMPULSE Entrepreneurship Programme by XR For Europe.
- Two successful paid pilot partnerships, with Future Fashion Factory and Milan Fashion Week 2024.
Where they’re setting their 2024/25 sights
GENERA LABS’ next steps will involve scaling up its sales funnel to reach more fashion brands and retailers with their integration services. Expanding their customer base will help them achieve their milestones ahead of the Seed Round opening in 2025 Q1.
Work has also started on developing cutting-edge 3D and AI features, funded by CIoS LEP Culture and Creative Industries Innovation Fund and InnovateUK R&D grants, that will allow the customisation plug-ins to offer next-level hyper-personalisation. Long term, GENERA LABS` mission is to change the landscape of the fashion industry, driving positive impact through the adoption of their digital technologies, working towards net zero.
Growing with Creative UK
“The programme team is the most supportive I’ve ever encountered. The mentors and showcase opportunities alongside the unbeatable support on investment and grants have been invaluable to the business. Its understanding of businesses fusing creativity and technology is very unique and rare.”
Lili Eva Bartha, Founder