This past year has seen Stitches and Cream carve itself out a unique position. Widening its reach, Stitches and Cream has diversified from the artisanal and ecosophical British wool shop, into a must-shop destination for online crafters and knitters. And it’s the growth of their online presence that’s really lit a fire under the business.
Building her rightful following as a knowledgeable and mature knitter, Jane has garnered a huge following, connecting and empowering her crafting community through her YouTube channel. Her success in this space has led to the launch of The Cornish Knitter’s Flock, an online community and vibrant space for learning through masterclasses, and The Sock Club, an online subscription that celebrates the joy of making your own pair of woollen wearables.
Jane’s success has allowed her to introduce these new income streams to the businesses, securing the sustainability of the shop, its new staff and the development of the brand.
“My experience on the Create Growth Programme has been transformative and enriching in the way I think about the business, the connections I have made and because of the support provided. Thank you so much for the opportunity.”
Jane Abraham, Founder