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Creative UK is excited to announce that Forever Audio, audio post-production house and specialist audio advertising agency, has joined its Creative Growth Finance portfolio.
Forever Audio’s team of almost 50 strong, provides a diverse range of audio services to post-production, global advertising, and content creation clients. Forever Audio houses ten high-spec studios (including Dolby Atmos mixing) in its Central London facility. Over its almost 20-year history, the studios side of the business, formerly known as SNK Studios, has provided ADR and voice recording services for hundreds of projects from Netflix’s ‘Bridgerton’ series and Apple TV’s ‘Masters of the Air’ to Denis Villeneuve’s epic ‘Dune’ feature, with countless TV, radio and digital ads being given the full sound design, voice record and even music composition treatment by the team.
On the agency side of the business, previously known as Red Apple Creative, they have been a global creative partner for Spotify for over a decade, creating original high-end audio and digital advertising experiences for global brands, along with original audio content for immersive experiences, radio advertisers and other digital audio platforms. The business rebranded in 2023, to bring the two existing names under the one brand – Forever Audio.
The investment from Creative UK will enable Forever Audio to continue investing in their studio facility, by constructing a new flagship studio space at their HQ in Central London, due to open at the end of 2024. This will reinforce the company’s focus on high-end audio services to take advantage of growth forecasts in the UK post-production market and build AI-resilience into their business model.
Forever Audio will also expand their international team, currently in Germany and the US, to take advantage of the significant commercial opportunities internationally in line with the increasing demand for original audio content and audio advertising across the world.
Rahul Misra, Investment Manager, Creative UK, said:
“Forever Audio is a great addition to our investment portfolio as well as the Creative UK ecosystem. The business has a strong track record and an impressive management team. We are very pleased to come on board as their strategic investment partner during a very exciting phase of growth. This is a compelling opportunity in the audio/music space which is a sector we would like to invest more in.”
Catherine Yeo, CFO, Forever Audio commented:
“Delighted to announce the investment from Creative Growth fund which will support Forever Audio’s growth through investment in technology, innovation and people. Rahul and his team’s knowledge of the intricacies of the Creative Industry was invaluable during the process. This partnership will support our strategic objectives to provide best in breed services to our customers.”
Seb Juviler, CEO, Forever Audio, added:
“Rahul and the team at Creative UK have been a pleasure to work with from start to finish. Taking an active interest in the commercial growth of the business, how they can add value from their extensive network and providing crucial advice along the way. We’re delighted to have their support and excited about the next steps as we continue to invest in Forever Audio and ensuring our client offering is as attractive and as forward looking as possible.”
For further information on Creative Growth Finance and the fund’s eligibility criteria please visit www.wearecreative.uk/support/creative-enterprise/investment/creativegrowthfinance
For further information on Forever Audio, please visit www.foreveraudio.com or email seb@foreveraudio.com
For press and media enquiries please contact Rebecca Maxwell, Creative UK on rebecca.maxwell@wearecreative.uk
For investment enquiries please contact Rahul Misra, Investment Manager, Creative UK on rahul.misra@wearecreative.uk
NOTES TO EDITORS
Creative UK
Creative UK believes in the power of creativity to change lives. We unite the creative industries and generate opportunities for innovation to thrive by investing in creative people and businesses. And we harness the power of the creative sector to build a stronger, fairer, and more prosperous future.
We are the UK’s leading Creative Industries investor and a strategic investment partner for growth-minded creative businesses. Creative Growth Finance is a landmark fund providing vital scale up finance to the UK’s most promising creative businesses, partnering with Triodos Bank to offer loans of £100,000 to £1m.
www.wearecreative.uk/creativegrowthfinance/
Forever Audio
Established in 2005, Forever Audio offers a unique blend of in-house audio creative and production services, we’re an award winning audio agency – recent winners of the ‘Best Agency’ at the Campaign Audio Advertising Awards 2024 – and a Spotify Preferred Partner. We work directly with global brands on their audio advertising strategies and count some of the most famous movie studios and streaming platforms among our direct clients.
With 10 Studios in Central London and a team of almost 50, we’ve worked on the sound for everything from Oscar Winning movies to kids cartoon series. Our passionate team does considerable outreach work as STEM ambassadors to help increase diversity in the Audio industry, and we are based in the UK, the US and Europe.